Adaptability is required for any business to stay afloat in a competitive retail climate. Adjusting to consumer demands for e-commerce was a recent challenge many companies faced. The responsiveness was impressive, and many retailers have done well. Low conversion rates, however, plague sellers that are still adapting to even more changes in the way people shop and make purchases. Newly developing technology, when retailers opt to use it, can help sellers acclimate to shifts in consumer habits.
The Evolving Retail Landscape
In rapidly increasing numbers, consumers are engaging in mobile commerce, leaving manufacturers and retailers with the need to accommodate another type of shopper. Savvy use of technology is the best way to approach this new challenge. Thankfully, there are emerging solutions available to implement. With the explosion of m-commerce and the widespread use of cell phone cameras, image recognition has become a valuable tool in the battle for healthy sales figures.
Putting Image Recognition to Work
Ideally, a consumer making use of image recognition will see a product of interest, snap a picture with a mobile device, and then locate the product to place an order instantly. The only requirements for the consumers are devices equipped with good quality cameras and a browser for conducting a search. This technological convenience helps shoppers to produce an image of something they want and take action immediately. Shoppers do not have to recall the specifics from memory at a later time, and retailers do not have to count on shoppers following through later for a purchase. The ability for consumers to instantly locate and buy something they want is of tremendous value to sellers and shoppers alike.
Finding an Industry Leader
A high quality application of the underlying technology is needed to accomplish this ideal connection between consumers and sellers. This means turning to an image recognition company that understands what retailers need and can deliver it. One company leading the way is Slyce. Beyond algorithms, databases and coding, a leader such as Slyce takes this image recognition technology and makes it work for the businesses in need of connecting to customers. Not limited to mobile technology, Slyce also provides options for consumers to scan items on their desktops. Products from Slyce provide the means to guide shoppers to what they want and to take advantage of social networking opportunities. This multi-channel preparedness effectively reaches consumers with a variety of purchasing preferences and opportunities.
Sellers who want to gain an edge in the market have already begun investigating the benefits of image recognition, or they are poised to begin exploring their options shortly. The sooner a retailer’s products have their physical attributes added to a high quality image recognition system, the sooner shoppers will be able to find those items when they search. With a product that shoppers want, the logical step is to find a way to make sure consumers can locate and buy it. Image recognition technology presents the means to make those potential connections a reality.